Once upon a time, when you wanted to show your customer that your company was a successful business, you took your client to the country club for an expensive, two martini lunch. Those days ended long ago. Right?
More recently, some businesses sought to demonstrate their successes by building big trophy cases in their lobbies. In the MBNA days, the executives displayed terrific artwork and rare automobiles in the reception areas. Other businesses worked to impress their clients with extravagant furniture and a giant TV in the conference room. Just a few years ago, experts told business owners to build cool breakrooms for lifestyle-oriented millennials to showcase the type of company being represented.
Since COVID-19 started, everything is different. No longer is the landscaping in front of your building even important. The billiards tables or virtual reality toys no longer matter to your staff or your clients. These things do not play as much of a role in showing your customers or potential new hires that you are a successful or an attractive company. Today, your computer network is your statement to the outside world that you are good at what you do, and you run a well-managed business.
What are some of the reasons your computer network demonstrates your strength as a company?
First, your staff and most of your valuable employees are spending way more time on their computers than they did before the COVID-19 era began. Your employees live online, meet on Zoom, work independently from home, and collaborate with their colleagues using their computers and your IT network. Your account management team works with your clients mostly online instead of in-person meetings. Patients are interacting with doctors and nurses, while lawyers are signing legal documents with their clients … you guessed it, online. Your staff lives online, and your customers’ experience depends on your IT network.
Second, your staff’s productivity is dependent on the reliability of their internet connection, the speed of the network, and the functionality of their computers. Their computers are their primary business tools. Desks, chairs, offices, and the like matter much less. Your staff is only able to operate efficiently if their computers are ready to go when they start work each morning. IT support matters. Keeping your systems functional demonstrates a commitment to supporting the staff and shows that the work they do is important.
Third, your biggest business asset is your reputation. When, cyberthieves corrupt your client data, steal your intellectual property, or otherwise compromise your digital work, they threaten your reputation. A reportable data breach is not only embarrassing but is also potentially the end of your good reputation. How many people think twice about doing business with Experion following their data breach? The security of your computer network defends your clients’ data, your intellectual property, and your reputation.
Finally, smart, savvy businesspeople know that cybersecurity, fast/reliable networks, and quality IT equipment is an investment. Just like artwork, landscaping, and exciting breakrooms were strategically placed investments made in past years. Forward-thinking corporate executives recognize that properly managing and maintaining the IT network is an investment that sometimes consists of additional costs, but goes a long way in defining a successful company.
Strong businesspeople are quickly coming to believe that a successful company with a productive staff is defended by a well-planned cybersecurity strategy designed to protect a fast, reliable computer network. A company with a rock-solid IT infrastructure is likely well-managed and almost certainly would be categorized as a good potential business partner.
Today, your IT network shows the business world that you are a successful company. So, if you plan to invest more to raise your company image, cut out the landscaping budget, sell the pool tables, and drop the country club membership. Your IT Network and Cybersecurity Strategy is your statement to other businesses that you are a successful company.