Tips and tricks for collecting customer data
Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]
5 Security issues to look out for
The security of your systems and technology is a constant battle, and one you will likely never completely win. There are significant steps you can take to secure your systems, but having knowledge about your systems is one of the most effective tools. If you know how your systems can be breached, you can ensure […]
Mobilize your VoIP
VoIP solutions are a great way to save costs and increase productivity, especially when it comes to remote and mobile workers. With business trends like Bring Your Own Device (BYOD) policies, companies using VoIP in their offices needed to expand their remote communication capabilities in order to hold their own against competitors. But they may […]
Microsoft Office 2019 vs. Office 365: A comparison
Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications, […]
Cybersecurity is Good Business – Becoming One of the Trusted Few
Shakespeare said “Love all, trust a few, do wrong to none” … I think this is good advice in life and in business. So, every time I hear this phrase, I wonder how to become one of the “trusted few”. There are many ways a business can gain the trust of its clients or potential […]
Ensure the privacy of iPhone text messages
If you’re a business owner who is constantly on the go, you may have become too comfortable texting confidential information using your iPhone. Thankfully, getting back on track is easy. Here are three iPhone privacy settings that will give you an added layer of comfort and security. Turn off message previews How many times per […]
Save time with Bookings by Office 365
We all undeniably have hectic schedules, and they’re made even worse with unorganized meetings, impromptu playdates, and unscheduled yoga classes. To move or cancel appointments, your clients would generally have to pick up the phone and call someone, which can be a drag. But with Microsoft Bookings, clients can schedule and effortlessly manage appointments. In […]
Optimizing website images for SEO
Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to make improvements. One of the things they tend to glaze over is image optimization. Do images really […]
How to keep your data safe and secure
Data security and privacy should be every small business owner’s top priority in this day when cybercriminals are on the loose. The good news is you don’t have to be a tech genius to make it happen. Here are practical ways to shield your company from cyberattacks. Cover your webcam If Facebook founder Mark Zuckerberg, […]